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A Comprehensive Guide to Chatbot Marketing in the AI Era

what is chatbot marketing

Use a smart chatbot on your Facebook fanpage and wow users with your swift responses. While customer representatives can be very frustrated from time to time and often lose their patience depending on a problem, chatbots do not face such a problem. Chatbots are also capable of collecting and processing a huge volume of customer data and use it to personalize outreach.

For example, if a customer asks about pricing packages, a chatbot could identify them as the customer’s financial goals and suggest that they complete an order. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience by filling in the customer’s precise needs. You can use chatbots to conduct surveys to collect feedback from your customers. With an increasing awareness of the advantages offered by chatbots, businesses are experiencing rapid growth in their adoption.

They have the ability to segment website traffic on the basis of user engagement. Using this information, chatbots can identify high-potential customers and provide tailored experiences. So they built the BB chatbot to provide a personal, timely, and accurate answer.

what is chatbot marketing

While chatbots are known for answering questions and offering preprogrammed responses, that doesn’t mean you can’t take an active role in the conversation. By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors. With chatbots like this, it’s easy to capture leads at the moment of highest intent and engage them in a real-time sales conversation.

Users appreciate the convenience of engaging with your brand wherever they are, be it a popular social media platform, a dedicated mobile app, or your website. For example, HubSpot’s chatbots engage website visitors in real-time conversations, asking questions to understand their needs and preferences. These chatbots can qualify leads by collecting information such as contact details, company size, or specific challenges the visitor is facing. From personalized customer interactions to increased efficiency and scalability, chatbots are a valuable tool for improving customer experiences and driving business success. Chatbots are computer programs that use artificial intelligence and natural language processing (NLP) to mimic human conversations with customers. They can interact with customers through messaging platforms, websites, or mobile apps.

How do I advertise through a chatbot?

Due to advancements in Natural Language Understanding (NLU) & Machine Learning (ML), chatbots have evolved considerably over the last few decades in scope, complexity, and capabilities. The whole concept of chatbot marketing is based on personalized engagement. Chatbots interact with customers according to their intent and preferences, which results in a positive customer experience. Chatbots help brands learn more about their customers and their browsing behavior.

  • Hence, an enhanced customer experience eventually leads to better sales and lead generation.
  • From aiding in customer service to providing personalized recommendations, chatbots are altering the very way businesses interact with their audiences.
  • A chatbot by Nitro Cafe Coffee & Tea helps them manage their customers and reservation requests with ease.
  • Chatbots can easily scale to handle a high volume of customer inquiries and requests.

It offers advanced features like “try on looks,” which uses a customer’s phone camera in “selfie” mode to show them a simulation of desired products directly on their face. It is uncommon to get the expected results with the first implementation of your marketing chatbots. That’s why it is essential to give yourself some space for testing, reviewing, and optimizing your setup. Each bot should have a specific use case and you should strive to make it fulfill it precisely.

This may be an issue when it comes to providing personal information and payment details. She creates contextual, insightful, and conversational content for business audiences across a broad range of industries and categories like Customer Service, Customer Experience (CX), Chatbots, and more. FirstJob, an online-based recruiting firm created a chatbot Mya, in order to manage large candidate pools, giving the recruiters more time to focus on interviews and closing offers. Using chatbot marketing makes it quite easy to schedule, modify and cancel meetings, all without involving any human help which can easily help with the sales. To avoid that scenario, you should turn to automation as chatbots are a great tool for saving time with meetings. Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others.

Setting up a chatbot with infinite benefits no longer requires extensive coding knowledge. Big data is constantly creating new challenges and opportunities that the information revolution has created. Predicting trends optimizing prices and predicting demand are just a few of the areas in which ecommerce businesses leverage data to gain a competitive advantage.


All this means that chatbot marketing is excellent for driving higher volumes of qualified leads from your website. You will also be able to collect some data on the potential customers that you can use later to promote your products and services. It’s easier, faster, and cheaper to use a chatbot platform than to develop one in-house.

what is chatbot marketing

As for the sales team, bots can work in conjunction with your sales team, almost as if you hired on several more sales reps (but without the extra expense of doing so). By now, you have to anticipate that your chatbot has interacted with hundreds or thousands of leads. Should the lead ask a question that even exceeds the chatbot’s knowledge, then the bot can provide a phone number or email address so the lead can get in touch. Like your bot provided the most basic information before, it can also dig through its database and answer more complex questions now.

Having its own chatbot platform allowed live agents to respond to more complex conversations, improving response times and agent efficiency. With less human-to-human contact, live agents were able to provide higher-quality customer interactions. Arvee’s functionality includes gathering customer engagement stats and keeping track of leads after hours, amplifying the visibility that the sales team previously lacked. With additional features such as SMS capabilities, the messenger bot quickly addressed customer queries in real time. Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.

E-commerce Product

It is generally good to give your bot a persona, a face customers can relate to. This may be especially tempting in conversational marketing, where natural communication is desired. However, by making your robots too human, you may accidentally make customers believe your automated assistant is a real person. This facade will never last as they will eventually find out that they are speaking to AI, and this will instantly make them feel deceived. Transparency is key in building trust between customers and your brand, so make sure your bot contributes to that. Having an engaging conversation with an interesting character can bring some humor and good feelings into a mundane business conversation.

This also reduces the rate of human error when automating workflows and other tasks, ensuring accuracy is always at the forefront. Your sales representatives are very busy people, and even that feels like an understatement. For instance, you can use either of these what is chatbot marketing context-enabled, voice-enabled bots to schedule something on your calendar, be that a meeting or an event. Alexa and Siri are often referred to as virtual or digital assistants because they can do a lot of the same things people in a receptionist role can.

what is chatbot marketing

When your chatbots communicate in a natural and friendly way, users are more likely to engage and feel a connection with your brand. The real-time nature of chatbots allows businesses to answer user queries, significantly improving customer satisfaction instantly. According to Outgrow, 64% of consumers named the 24/7 availability the best feature of chatbots.

This level of customization ensures that the chatbot reflects the unique identity and offerings of the business. They can conduct customer feedback and surveys that are interactive and efficient. You can train your chatbot to ask questions conversational, making the process feel less tedious and more like a friendly chat. This improved user experience results in more completed surveys and a larger pool of valuable feedback. AI chatbots can revamp your content strategy, helping you serve the right content to the right people at the right time.

You can build a Facebook Messenger chatbot that will interact with users through a product quiz. Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign. They used marketing chatbots to help parents decide on a perfect Lego set for their children. The bot asked the potential customers about their kids’ age and interest, then showed a selection of products.

what is chatbot marketing

The world has become digitised and there is more scope in digital marketing than ever before. You can foun additiona information about ai customer service and artificial intelligence and NLP. Twitch’s first branded chatbot, DEWBot, played a major role in the promotion of the eight-week long streaming series. Fans could tune in, enjoy exclusive content and win prizes including a fan-assembled Super Gaming Rig worth $50,000.

They’re not going to want to see your business’s spam in their Facebook Messenger inbox. Chatbot marketing is used with many platforms like Google and Bing AI chatbot. Chatbot marketing is a strategy of using chatbots to streamline and enhance the sales and marketing process. Soon, all websites that value conversions (e.g. ecommerce businesses) will be using AI-powered chatbots.

Once your chatbot is designed, you can integrate it with your website or application. Most chatbot platforms provide SDKs and APIs that can be used to integrate the chatbot. If you don’t have a full dedicated team of developers or a ten-month lead time, opt for a no code AI platform to integrate your chatbot easily., is among the best conversational AI chatbot providers on the market, and has already successfully delivered hundreds of chatbot marketing solutions, in different industries. Regardless of whether a business is small, medium, or large-scale, various benefits are derived from using chatbots and chatbot marketing.

But on the plus side, chatbots tend to be less complex to develop and deploy, making them suitable for straightforward tasks and applications. These chatbots can be integrated into various messaging platforms, websites or mobile apps to interact with customers and prospects in real-time. Artificial intelligence can be a powerful tool for developing exceptional conversational marketing strategies. The worldwide chatbot market is anticipated to grow at a compound annual growth rate (CAGR) of 23.3% from 2023 to 2030. It is not surprising to see the widespread use of bots and chatbot technology, particularly in the realm of digital marketing strategies.

Contests are effective marketing tools, and virtual assistants can make them even more engaging. Bots attract participants, collect entries, answer questions, and announce winners. This interactive approach fosters user engagement and provides a seamless experience for participants. They replace traditional online forms with friendly and conversational interactions. This approach not only increases lead quantity but also enhances user experience. Chatbot marketing is a strategy that utilizes a chatbot to market the business.

They are designed to provide quick and efficient responses to customer inquiries, reducing the workload of customer service teams and improving customer satisfaction. Luxury Escapes uses a chatbot to make it easier to find and book luxury travel deals. Then, the virtual assistant uses AI to suggest personalized accommodations and experiences.

what is chatbot marketing

For example, Sephora achieved millions of app visits, shade try-ons, and increased traffic. And Luxury Escapes simplified luxury travel bookings, generating substantial revenue. By using Lift AI, customers have reported improving their chat pipeline up to 10 times within 90 days. Enter Lift AI — a buyer intent solution that’s able to identify the buying intent of your web visitors in real time, as soon as they hit your landing page.

Engati has a collection of over a 100 free chatbot templates for all businesses. A chatbot can help boost conversions and overall enhance your customer experience. At Engati, we aim to simplify the whole bot building process with our easy to make ‘no-code’ chatbot. The bot helped personalise real time conversations while interacting with multiple users across channels, leading to a 5x increase in its engagements.

Chatbots can help you get more sign-ups for your webinars, newsletters, and upcoming events. This is one of the perfect ways to know your prospects more closely and capture more information on them in real-time. Users can order their takeaways, ask directions for dining, and do much more with the help of their chatbot. It even promotes the latest additions to their menu and offers special discounts to market them among their buyers.

Chatbots can help you speed up your services and make sure that no customer leaves without an answer. In addition to routing, chatbots also give online operators the freedom to intercept the conversation and assist the customer. Still, chatbots can be great at helping customers meet the right operator who can answer their questions faster. From offering flight information to booking one with your favorite seats, chatbots today handle flight management activities. Then came the websites for each airline that helped people book tickets without having any middle man in the process.

Chatbots can easily scale to handle a high volume of customer inquiries and requests. As businesses grow, chatbots can be trained and updated to handle an increasing number of tasks, ensuring that customer service remains efficient and effective. Chatbots are a cost-effective alternative to hiring customer service representatives. They require minimal maintenance and can handle multiple conversations at once, reducing the need for a large customer service team. Chatbots can also handle routine tasks and inquiries, freeing up human resources to focus on more complex tasks. Chatbots are the best way of automating customer engagement in a fast and accessible manner, making them an exciting tool in the user experience environment.

9 Best Chatbot Platform Tools to Build Chatbots for Your Business – 99signals

9 Best Chatbot Platform Tools to Build Chatbots for Your Business.

Posted: Sun, 18 Feb 2024 08:00:00 GMT [source]

But first, Sarah has some additional questions about the warranty and return policy, and WidgetGuide responds with helpful answers. Improve customer service and boost financial results with AI-enabled systems. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Firstly, they are a friendly-face substitute for the dreadful online forms everyone hates. Secondly, they are the easiest and most straightforward type of a chatbot for website to put into practice.

  • And adding a robust chatbot marketing strategy to your website can help you do just that.
  • But by stringing together the right people and plan, product design workshops will become an important part of your team’s process.
  • Actually, 54% of customers prefer talking to a bot when making the payment.

They can use the data to anticipate the improvisations in the products or services to accentuate the customer success indexes. Chatbot marketing is a strategy to promote your business’s services or products by using a chatbot. This technique automates the marketing of your business, saves you time and resources, helps you collect leads and generate sales, and all that by connecting with your audience in their preferred channel.

This can give you a competitive advantage so you can fill market gaps and cater to customers more effectively. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting. We’ve had chatbots for decades, but only recently has true conversational AI been deployed in the marketplace. Chatbots and conversational AI are related technologies used for automated interactions with users, but they have varying capabilities. Chatbot surveys take this marketing strategy to a whole new level (without making you pay extra for single-use survey software).

Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget. Similarly, Fandango uses chatbots on social profiles to help customers find movie times and theatres close by. Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours. The Sprout Social Index™ shows that more than 23% of customers expect a brand to respond to their query within two hours.

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